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Wetpaint Entertainment is changing the way women experience TV.
For brands eager to reach a young female TV audience, but that want to spend in a more targeted way than broadcast or cable advertising, Wetpaint Entertainment is the smart choice. Wetpaint Entertainment delights 18-34 year-old women with in-depth coverage of their favorite TV shows, stars, and fashion. Dancing with the Stars, The Bachelor, Glee, Grey’s Anatomy, and Gossip Girl, are just a few of the many wildly popular TV shows we cover. Wetpaint Entertainment attracts more than 10 million unique visitors and 50 million page views monthly. It also has over 1.7 million Facebook fans.
With an unparalleled depth of content including cast, characters, photos, music, gossip, and spoilers; and a constant feed of new stories, photos, and video, Wetpaint Entertainment completes the audience’s relationship with their shows in a way no other site (including the network sites) can do. The fans that gather at Wetpaint Entertainment, and at its Facebook fan pages, find an experience that transports TV viewing to a whole new level.
More content...over 150 new articles a day and original video programming
More eye candy...new photos and videos every day
More connections...via a growing community of Facebook fans — over 1.7 million fans!
More access...online, on the handset, and through Facebook, Wetpaint Entertainment is already garnering rapid audience growth with top content and social integration.
Our obsessive focus on the target audience is reflected in the extraordinary audience composition. Simply put, we know young women. ComScore reports the Wetpaint Entertainment female audience as indexing at 140 vs. the overall Internet. Wetpaint Entertainment also indexes over 250 on health, beauty, media (movies and DVDs), food and beverage, and fashion purchases in ComScore’s rankings each month. In addition, 90% of the Facebook fans that Wetpaint Entertainment has attracted are female.
Monthly traffic stats:
50+ million pageviews
4.7 Pages/Visit
4.1 Minutes/Visit
Wetpaint's creative and advertising team work side-by-side with brands to develop custom packages with rich media, custom advertorial, pre-roll video and social media promotions. We also offer breakthrough creative. It’s not just our knowledge of the demographic that advertisers love: it’s the unique and deeply integrated campaigns for companies such as Macy’s and Virgin Mobile that have won new and repeat business and created an impact you can’t get elsewhere.
Your brand can also become a part of the Wetpaint Entertainment experience through sponsored advertorial posts and featured offerings. We break through the creative blandness found on other media properties and networks, to offer something unique and special, and especially effective. And we know that’s what advertisers want.
